Cevisama valencia 2020 - 38th edition
Cevisama closes the doors of its 38th edition with the objectives met and with new challenges for the next edition. The president of Cevisama, Manuel Rubert, and the director of the contest, Carmen Álvarez, have agreed today that the exhibitors are mostly satisfied with the outcome of the fair, “in which there has been a great business environment since day one and in which important operations have been closed ”, stressed Rubert.
In the absence of the balance of visitors, and pending accounting today, those responsible for the contest have indicated that the global figures of attendees will be very similar, “perhaps a little higher”, to those of the previous edition, when Cevisama achieved a record number of foreign buyers - with more than 20,000 - and a total of 91,000 professional visitors.
Regarding the sources, according to Rubert, “we have proof that the national purchasing power has been this week at Feria Valencia and that many buyers have also come from the traditional European market, especially from countries such as France or Germany, as well as the market for United States and Canada”. This year, as he stressed, “there has also been a greater presence of large buying groups in Nordic countries such as Norway, Denmark, Austria or Finland.”
In addition, the president stressed that Cevisama 2020 has once again surpassed the staging at the stands, surprising the visitor “thanks to the tremendous effort of the manufacturers”, which have shown novelties in all the participating sectors: tiles and pavements; frits, glazes and ceramic colors; ceramic machinery; bathroom equipment; natural stone, tiles and bricks, raw materials and materials for flooring and tiling.
The organization is already working on Cevisama 2021, an appointment that aspires to be overcome again as a reference meeting point for Spanish industry and that already has dates: from February 8 to 12.
This morning, in fact, within the framework of Cevisama, and by the hand of the VXLAB agency, the new image and corporate identity of the fair was presented. As the VXLAB team affirms, “Cevisama is betting very hard on design to be able to position itself as a world leader in ceramic innovation. At the end of the day there is no trend without innovation and in Cevisama we always find the latest advances in the sector. That is why we have opted for an innovative, transgressive and very powerful image ”.
Also for next year, the director of Cevisama has indicated that work is being done on a new project to promote a technological pavilion; “It is something incipient that we still have to define with the sectors, but it would be a new exhibition area that would accommodate leading companies that develop technology for the ceramic sector.”
Finally, Álvarez has pointed out that from the Valencia Fair the collaboration with the Valencia World Design Capital will be intensified “given the exceptional event that the designation of Valencia as the World Capital of Design 2022 implies”. In this regard, in Cevisama, in the forum of design and interior design conferences created this year together with the Association of Designers of the Valencian Community (ADCV) and the Association of Interior Designers of the Valencian Community (CDiCV) to make this designation visible, they have The top representatives of this project, Xavi Calvo and Marisa Gallén, spoke to explain why Valencia and Valencian design are in luck.